About us

The idea clicked in an environment with experienced marketers, large budgets and the latest AI marketing tools. Yet almost nobody had a clear view of how ChatGPT, Gemini and other AI platforms decide which brands do and do not appear in their answers.

That is where we saw the opportunity for FoundByAI. Consumers increasingly use AI to compare products, services and companies, while many marketing teams still have little grip on how to influence those answers. We wanted to make that measurable and practical.

GEO as a new discipline

GEO quickly grew into a new marketing discipline, with large differences in price, approach and quality. The subject was often presented as more complex than necessary. The deeper we looked, the clearer it became that many of the underlying principles are well within reach.

At the same time, we noticed that the companies with the most to gain from better AI visibility were often barely paying attention to it.

Daan and Cas

We met during our traineeship. First on the football pitch, later mostly off it. We shared a strong interest in technology, AI and marketing, and the idea of building something of our own one day.

Our backgrounds complemented each other well. Cas coming from data, generative AI and marketing, Daan from digital marketing and GEO. We never quite made the Champions League on the football pitch. In our own field, that is still the standard we aim for.

Software and execution

Many GEO providers offer software that shows how a brand is visible in AI, or consultancy to improve that visibility. We combine the two.

Our software shows which prompts a brand does and does not appear in, which competitors are mentioned more often and which sources AI uses. From those insights we then carry out the optimisations ourselves. We first measure where a brand stands, determine where the biggest opportunities are and then measure again to see what changed.

With our first client, Boomit, visibility on the prompts we actively optimised doubled in a short time. That confirmed for us that the knowledge and methods we had built up with large brands are also relevant for smaller organisations.